Welcome to the second in the series of articles titled How To Start A Photography Business. If you missed part 1 you can get to it here : How to start a photography business (part 1 – Introduction). Part 2 looks at what you have to do in organizing your photography business.
Objectives and goals are crucial in any business – especially one that you are attempting to create from scratch. You need to have a definite plan, which you stick to. But you also need to be flexible in your approach. If something is not working then clearly you need to make changes.
Inevitably, you will make mistakes and dead-lines won’t be met. However, do not be discouraged by this, and accept this as part of the ‘learning process’.
Organize Yourself & Set Goals
You certainly need to have good organizational skills. Start by asking yourself some basic questions :
- How many hours per day / week are you going to put in at the start ?
- Is your photography business going to fit in around an existing job ?
- Are there opportunities to gradually remove yourself from your existing job, until there comes a point when you can ‘break free’ completely ?
I personally work with a wall planner. In fact, I would go one further and say that I couldn’t work without one. It’s that important. I also start off the year (as it is always a quiet time for me after Christmas and the New Year’s mayhem) setting my objectives and goals for the year. These usually include :
- Financial goals (including a review of my costs and income from the previous calendar year)
- Types of photography jobs I want to take on during the year (This will depend on my personal plans for the year – Do I want to spend more time with my family, or do I need a new car !!)
- Any new tricks or techniques I want to experiment with throughout the year
- Any specialist or overseas work (I usually start to plan this two years in advance)
I will then break these annual goals down to quarterly (seasonal), monthly, and then weekly.
What you must do is appreciate your current limitations (be those financial, time, or skill limitations). Remember, things will take longer to complete when you are first starting out, and whilst mistakes are not as costly as in the old 35mm film days, they are still inevitable. Always have a back-up plan.
Certainly do not even think about going into business without at least a modicum of training, experimentation, or research to (at least) give the impression that you know what you are talking about. And I’m not just talking about the technicalities of the photography itself, but also the business of photography. You will need to factor all of this into your goals and objectives.
How much are you willing to spend on the above mentioned training and also the cost of the actual equipment required ? Don’t get sucked into buying too much, too soon. Let your business profits pay for any upgrades, or specialist equipment.
Who Is Your Market ?
Who exactly are you going to target as your initial market (or markets). I personally would only concentrate on one market – and get that right first – before branching out into other areas of photography.
Remember, you want to come across as professional as possible as you certainly do not want to ruin your reputation before you have even developed one. Again, your professionalism will only be as good as the goals and objectives that you set yourself.
If you are ready, then let’s go to work………..
If you found this article helpful please share with your friends using the social media buttons below.